Corporate Website Cookie Policy

Trackuity bv (hereafter "Itemwise")
Ridderstraat 15A
9000 Ghent

VAT BE 0549.953.277

[email protected]
+32 (0)9 391 62 39


A cookie is a small text file that is placed on the hard disk of your computer or mobile device when you visit a website. The cookie is placed on your device by the website itself ("first party cookies") or by partners of the website ("third party cookies"). The cookie identifies your device by a unique identification number when you return to the website and collects information about your browsing behaviour.

There are different types of cookies. We distinguish the following cookies according to their purposes: there are essential or strictly necessary cookies and non-essential cookies (functional, analytical and targeting cookies).

The Belgian Act concerning the Electronic Communication of June 13, 2005 contains some provisions about cookies and the use thereof on websites. The Belgian implementation is deduced of the Europeane-Privacy Directive, which implies that the cookie usage and the cookie legislation is regulated differently in every European country.

Goals and utilities of cookies

By using the website, the visitor may agree to the use of cookies. Cookies help Itemwise to optimize your visit to the website and to provide you with an optimal user experience. However, you are free to delete or restrict cookies at any time bychanging your browser settings (see "Management of cookies").

Disabling cookies can have an impact on the functioning of the website. Some of the site's features may be restricted or inaccessible. If you decide to disable cookies, we cannot guarantee you a smooth and optimal visit to our website.

Types of cookies used by Itemwise

We distinguish the following types of cookies, according to their purposes:

  • Essential / Strictly necessary cookies
    These cookies are necessary for the website to function and cannot be disabled in our systems. They are usually only set up in response to your actions, such as setting up your privacy preferences, logging in or filling in forms. They are necessary for a good communication and they facilitate navigating (for example, returning to a previous page etc.)
  • Non-essential cookies
    These cookies are not necessary for the website to function, but they do help us to offer an improved and personalized website.
    • Functional cookies
      These cookies enable the website to offer improved functionality and personalization. They can be set up by us or by external providers whose services we have added to our pages.
    • Analytical cookies
      With these cookies, we can track visits and traffic so that we can measure and improve the performance of our site. They help us to determine which pages are the most and the least popular and how visitors move through the site.

Furthermore, we also distinguish between our own functional cookies and cookies of carefully selected partners with whom we might cooperate.

First party cookies

Domain name:

Name of the cookieType of cookieDescriptionRetention period
__cfduidEssential cookieThis cookie is used by our CDN provider for security purposes. Read more.1 year

We currently do not use any services that place additional (non-essential) first party cookies for their operation.

Third party cookies

Third party cookies are cookies set or read under a different domain than These cookies are used by our partners to improve our website. We currently do not use any partners that set third party cookies.

Carefully read the Personal Data section for more information concerning the processing of personal data by Itemwise.

Management of cookies

Make sure that cookies are enabled in your web browser. If you want to consult the website of Itemwise, it is recommended you enable cookies. However, you are free to disable cookies in your browser settings if you wish to do so.

To enable or disable cookies, you must change your browser settings (via the "preferences" or "options" tab). The following links will give you more information on how to manage your cookies. You can also consult the "help" tab of your browser.

Personal data

Since cookies may constitute a processing of personal data, you as a data subject have the right to the lawful and secure processing of personal data.

On what legal grounds are my data processed?

In accordance with the GDPR we process personal data on the following legal grounds:

  • On the basis of your consent with the non-technical cookies.
  • On the basis of our legitimate interest to keep improving our services and to provide you a personalized user experience for the essential cookies.

Which personal data are being processed?

Itemwise commits to only collect and process adequate, relevant and limited to what is necessary for the purposes for which they are processed. The following categories of personal data are processed by Itemwise:

  • Electronic identification data (IP address, location, cookies)

For which purposes are my personal data being used?

Itemwise collects your personal data for the sole purpose of offering every user of our website a safe, optimized and personal user experience of our website. The collection of personal data becomes more extensive as the user makes more intensive usage of our website.

The processing of your personal data is essential for the proper functioning of the website and the provision of associated services. Itemwise commits to solely process your personal data for the following purposes:

  • Personalized marketing and advertising if you have expressly agreed to it. In that case, you are free to withdraw your consent at any time.
  • Ensuring the proper functioning of the website.

Who receives your personal data?

Your personal data are processed for internal use within Itemwise only. Your personal data will not be sold, passed on or communicated to any third parties, except in case you have given us your explicit prior consent and except for transfers to our carefully selected processors.

How long do we store your personal data?

We store your personal data as long as indicated under Types of cookies used by Itemwise.

What are your rights?

Guarantee of a legitimate and secure processing of your personal data

Your personal data are always processed for the legitimate purposes explained in point 5.3. They are collected and processed in an appropriate, relevant and non-excessive manner, and are not kept longer than necessary to achieve the intended purposes.

Right to access

If you can prove your identity, you have the right to obtain information about the processing of your data. Thus, you have the right to know the purposes of the processing, the categories of data concerned, the categories of recipients to whom the data are transferred, the criteria used to determine the data retention period, and the rights that you can exercise on your data.

Right to rectification of your personal data

Inaccurate or incomplete personal data may be corrected.

Right to erasure (or "right to be forgotten")

You also have the right to obtain the erasure of your personal data under the following assumptions:

  • Your personal data are no longer necessary for the intended purposes;
  • You withdraw your consent to the processing and there is no other legal ground for processing;
  • You have validly exercised your right of opposition;
  • Your data has been illegally processed;
  • Your data must be deleted to comply with a legal obligation.

The deletion of data is mainly related to visibility; it is possible that the deleted data are still temporarily stored.

Right to limitation of processing

In certain cases, you have the right to request the limitation of the processing of your personal data, especially in case of dispute as to the accuracy of the data, if the data are necessary in the context of legal proceedings or the time required to Itemwise to verify that you can validly exercise your right to erasure.

Right to object

You have the right to object at any time to the processing of your personal data for direct marketing purposes. Itemwise will stop processing your personal data unless it can demonstrate that there are compelling legitimate reasons for the processing which prevail over your right to object.

Right to data portability

You have the right to obtain any personal data which you have provided to us in a structured, commonly used and machine readable format. At your request, this data may be transferred to another provider unless it is technically impossible.

Right to withdraw your consent

You may withdraw your consent to the processing of your personal data at any time.


Should you still have questions or comments about cookies after reading this Cookie Statement, you can always contact us via [email protected].

Possibility to lodge a complaint

If you are not satisfied with the processing of your personal data by Itemwise, you have the right to lodge a complaint with the competent Data Protection Authority (for Belgium: