Smart digital marketing,
built just for classifieds
Delight. Steer strategically. Make more money.
Trusted by dozens of classifieds leaders around the globe
Klaas Bosteels
Co-founder, CEO
From the very beginning, we've focussed on digital classifieds with Itemwise. Online real estate, recruitment and automotive classifieds are our thing. This focus still makes a lot of sense today because it is a niche with very specific marketing needs. Conventional online marketing simply doesn't work well for classifieds. They require special treatment and we've now spent a decade crafting an item marketing platform that's just right for them.
Digital classifieds differ from conventional e-commerce in that there is only one of each item. A classifieds item can typically be consumed only once and that's it. This is important because it’s very common to see e.g.
80% of conversions go to merely 10% of the items
and marketing efforts tend to make this even worse, since
data-driven algorithms look for popular items
wich is fine for e-commerce, but not for classifieds. At any given point in time a house can only be sold once for instance, so its completely useless to bring more attention to it when it already has plenty of leads. Classifieds marketing has to focus on the items that still need it, not the popular ones.
Jeroen Janssen
Co-founder, CTO
We got started by building a SaaS platform that makes it easy for classifieds websites to automatically show the right items to the right people, both on the website itself and elsewhere via native ads or widgets. We call this data-driven item discovery. But with the smart steering that we added to this next, our platform eliminates wasted marketing efforts by precisely targeting items that truly benefit. And to top it off, we also added clever monetization tools.
Itemwise is an item marketing platform for classifieds that provides:
data-driven item discovery that delights
with smart steering to avoid marketing waste
and monetization tools to make more money
Karel Costens
Director of Sales
Monetizing item discovery is a game changer because it makes it a source of direct revenue, instead of a marketing cost. Our self-service portal enables sales teams, or even their customers themselves, to independently manage their paid promotion. Marketing simply gets the budget, without having to deal with sales operations in any way. Coupled with our extensive reporting capabilities, which make performance tangible and foster trust, the Itemwise platform offers an easy and scalable path to optimal monetization.
Continue for your specific context to explore our solutions in more detail:
Itemwise for classifieds marketplaces
Itemwise for classifieds networks
Sounds intriguing? Have us contact you for more info: